I guess I looked at it as sales speech. 90% (or more) is fluff that makes the target (people of USD & Vermillion) feel good about what he is selling. I also remember hearing about how extra research dollars turns into new jobs for SDSU and South Dakota when we began the transition, however, I do not recall anyone stating the connection in the same manner as Nielsen. That is where I would put the difference.
But then, does it really matter? Its USD.

Leave a comment: