Kelo tv deal

[Jacked_Up]

Re: Kelo tv deal

KDLT sports does a good job covering the Jacks - better than KELO sports. But KDLT and KSFY lack the statewide exposure that KELO and its affiliates provide. It makes a lot of sense for South Dakota's top university sports program and TV leader to get together. Both should benefit. Let's hope that KELO sports finally starts giving D-1 college sports regular coverage at least equal to what it gives high school volleyball and American Legion baseball. (KELO's coverage of Nate W. in the NBA summer league has been a positive sign.) Overall, local TV sports has been slow to embrace D-1 sports coverage, but fans are dragging them there.

[jacksfaninne]

Re: Kelo tv deal

Anyone know the financials? Who's paying who to air it? Who gets the advertising/sponsor revenue?

[JimmyJack]

Re: Kelo tv deal

These things are typically shared time or exchange-based. I don't know the details of this, but typically, KELO would agree to air the show and KELO and SDSU would split the commercial time somehow (50/50? 60/40? Who knows?) KELO sells the time it has during the show. SDSU uses (for promotional spots) or sells its time. I doubt any actual cash is changing hands. KELO gets free programming that is relevant to its audience to sell. SDSU gets on the air.

[Jacked_Up]

Re: Kelo tv deal

Good explanation, JJ. Thanks.

[filbert]

Re: Kelo tv deal

Looks to me like another significant part of the deal is that the show is expanding to go 52 weeks--all year round.