President Chicoine's decision to join the Monsanto board (for $195,000 a year plus $195,000 in stock options the first year) questioned:
http://www.argusleader.com/article/2...eal+questioned
My opinion: This is nothing unusual, in the larger scheme of things. University presidents commonly sit on boards and receive pay for their work. It's just new to South Dakota. There are ethics rules in place that govern these situations. Presidents of major universities do this all the time.
However, I don't think the rollout of this appointment was handled properly, from a media relations perspective. When you fail to mention the compensation in your announcement and reporters instead find it in SEC documents, it creates a perception that somebody was hiding something. That sets off hypocrisy detectors in reporters' heads. Generally speaking when it comes to media relations, self-disclosure buys you considerable slack with reporters. I would have advised that the announcement include the compensation information and an effort to educate the public about how common this is.
Media relations is really the management of perceptions among a specific public, people who work in newsrooms. Those perceptions could have been better handled in this case.
http://www.argusleader.com/article/2...eal+questioned
My opinion: This is nothing unusual, in the larger scheme of things. University presidents commonly sit on boards and receive pay for their work. It's just new to South Dakota. There are ethics rules in place that govern these situations. Presidents of major universities do this all the time.
However, I don't think the rollout of this appointment was handled properly, from a media relations perspective. When you fail to mention the compensation in your announcement and reporters instead find it in SEC documents, it creates a perception that somebody was hiding something. That sets off hypocrisy detectors in reporters' heads. Generally speaking when it comes to media relations, self-disclosure buys you considerable slack with reporters. I would have advised that the announcement include the compensation information and an effort to educate the public about how common this is.
Media relations is really the management of perceptions among a specific public, people who work in newsrooms. Those perceptions could have been better handled in this case.
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