Craig and Mike interviewed the USD Athletic Director today about the recently announced changes in their Marketing Plan.
They are now calling themselves "South Dakota's Team."
The AD said they expect to be able to defend the claim because 10 of the 12 women's basketball players are from South Dakota as well as 3 of South Dakota's Mr. Basketball winners.
They will be adding a $2 million dollar upgrade to their scoreboard as well as adding a message line which will run the west side of the dome. An outside reader board was also included in the purchase.
They have changed their coyote mascot to look a little meaner.
All this is obviously directed to increase:
1. Alum giving
2. Fan attendance at games
3. Recruiting success
4. SDSU irritation
Which is it USD? "Harvard on the Prairie" or "South Dakota's Team."
JBNJBQ
They are now calling themselves "South Dakota's Team."
The AD said they expect to be able to defend the claim because 10 of the 12 women's basketball players are from South Dakota as well as 3 of South Dakota's Mr. Basketball winners.
They will be adding a $2 million dollar upgrade to their scoreboard as well as adding a message line which will run the west side of the dome. An outside reader board was also included in the purchase.
They have changed their coyote mascot to look a little meaner.
All this is obviously directed to increase:
1. Alum giving
2. Fan attendance at games
3. Recruiting success
4. SDSU irritation
Which is it USD? "Harvard on the Prairie" or "South Dakota's Team."
JBNJBQ
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