Another great U sign

[bigticket1]

Re: Another great U sign

I think it's also fair to question their claim to be the best. In what? Moral victories?

Most Super Bowl losses.

[RabbitObsessed]

Re: Another great U sign

It is my guess they copied it straight out of the Forbe's magazine.

This claim has been made to me by a few USD friends that I teased about this.

As far as I can tell, it's not even a direct quote from Forbes. It's a quote from this article on the USD website that talks about the Forbes rankings.

"We are excited about the endorsement as the best in the Dakotas, but we are equally excited about where USD stands in our athletic conferences,” said Scott Pohlson, USD vice president of Marketing, Enrollment & University Relations.

This PBS article also quotes Pohlson about the Forbes rankings.

“What I like about this, about Forbes is that it basically takes into what the conversation is nationally right now. It’s about you know what’s the return on investment. And from what we can see in terms of what the Center for College Affordability and Productivity did with the rankings with Forbes. It basically says we’re a good value and the best in the Dakotas, so that’s what’s exciting about it,” says Pohlson.

And if you click through to the actual Forbes article that is linked to both of those sites, you won't find any quote that directly says "Best in the Dakotas" (or "Best in the Dakota's").

So really, if the billboard were 100% accurate (and grammatically correct), it would read "Best in the Dakotas" - Scott Pohlson. They could have also created a billboard that didn't have a direct quote. I would make one of my students rewrite any paper that incorrectly sourced a direct quote, but I only teach 8th graders.

***

And even after all that, if anyone still thinks it's somehow a Forbes screw up: it still had to be approved by whoever does USD's marketing (Lawrence and Schiller?), and they would have to have whatever they created approved by USD's people.

So in the end, it's still USD's fault.

Edit: Spelling

[NWHSUandSDSU]

Re: Another great U sign

Does that billboard really exist? Where is it located? Surely the idiots who put it up have caught the error by now, haven't they?

i feel some pity toward that place. They just can't seem to get it right when it comes to putting out a message.

PoorEd!

The sign is on I90 east of Sioux Falls. When I saw it driving home I had to take a double take to see if that apostrophe was really there. #feartheapostrophe

[jack power]

Re: Another great U sign

Does that billboard really exist? Where is it located? Surely the idiots who put it up have caught the error by now, haven't they?

i feel some pity toward that place. They just can't seem to get it right when it comes to putting out a message.

PoorEd!

Au-contraire. I think the yotes excel at getting the right message out. #FearEd's

[RabbitObsessed]

Re: Another great U sign

This claim has been made to me by a few USD friends that I teased about this.

As far as I can tell, it's not even a direct quote from Forbes. It's a quote from this article on the USD website that talks about the Forbes rankings.

This PBS article also quotes Pholson about the Forbes rankings.

And if you click through to the actual Forbes article that is linked to both of those sites, you won't find any quote that directly says "Best in the Dakotas" (or "Best in the Dakota's").

So really, if the billboard were 100% accurate (and grammatically correct), it would read "Best in the Dakotas" - Scott Pohlson. They could have also created a billboard that didn't have a direct quote. I would make one of my students rewrite any paper that incorrectly sourced a direct quote, but I only teach 8th graders.

***

And even after all that, if anyone still thinks it's somehow a Forbes screw up: it still had to be approved by whoever does USD's marketing (Lawrence and Schiller?), and they would have to have whatever they created approved by USD's people.

So in the end, it's still USD's fault.

Alright ... I'm going to tread lightly here.

I posted the above this morning at 8:13.

The following was published by the Dakota Free Press at 12:24. http://dakotafreepress.com/2015/12/2...otation-marks/

USD’s writers’ greater error may be those improper quotation marks. Forbes’s 2015 university rankings does not use the phrase “Best in the Dakota’s” or “Best in the Dakotas” at any point. The only place I find that exact phrase in print with reference to Forbes’s rankings is in USD’s own August 4 press release and the press’s subsequent coverage of USD’s staff’s own trumpeting of those rankings.

It links to the same two articles I linked to as well. Not just the USD site, but the PBS article as well.

Now, I'm not claiming that no one else could have followed the same steps I did and come to the exact same conclusion. It just feels weird that I posted that this morning, and then that went up on the DFP this afternoon.

Hope it's just a coincidence!

[Jacked_Up]

Re: Another great U sign

So, the sign apparently carries a made-up direct quotation that is misattributed to Forbes magazine? That makes the punctuation error seem incidental. Maybe it's time for the state's No. 2 university to devote a day or two of classroom instruction in Marketing 101 to ethics in billboard promotions.

[UWMandSDSU]

Re: Another great U sign

So, the sign apparently carries a made-up direct quotation that is misattributed to Forbes magazine? That makes the punctuation error seem incidental. Maybe it's time for the state's No. 2 university to devote a day or two of classroom instruction in Marketing 101 to ethics in billboard promotions.

Apparently they will be changing it. We will see if they use the so-called quote from Forbes Magazine in their re-do.

[JimmyJack]

Re: Another great U sign

This claim has been made to me by a few USD friends that I teased about this.

As far as I can tell, it's not even a direct quote from Forbes. It's a quote from this article on the USD website that talks about the Forbes rankings.

This PBS article also quotes Pohlson about the Forbes rankings.

And if you click through to the actual Forbes article that is linked to both of those sites, you won't find any quote that directly says "Best in the Dakotas" (or "Best in the Dakota's").

So really, if the billboard were 100% accurate (and grammatically correct), it would read "Best in the Dakotas" - Scott Pohlson. They could have also created a billboard that didn't have a direct quote. I would make one of my students rewrite any paper that incorrectly sourced a direct quote, but I only teach 8th graders.

***

And even after all that, if anyone still thinks it's somehow a Forbes screw up: it still had to be approved by whoever does USD's marketing (Lawrence and Schiller?), and they would have to have whatever they created approved by USD's people.

So in the end, it's still USD's fault.

Edit: Spelling

"Me fail English? That's unpossible."
Ralph Wiggum (USD, 2015)

[NoVaJack]

Re: Another great U sign

Does that billboard really exist? Where is it located? Surely the idiots who put it up have caught the error by now, haven't they?

i feel some pity toward that place. They just can't seem to get it right when it comes to putting out a message.

PoorEd!

http://www.argusleader.com/story/new...pens/77970282/

[SoDakJack]

Re: Another great U sign

http://www.argusleader.com/story/new...pens/77970282/

USD is getting a ton of free advertising on social media. By owning up to it and having a little fun with it they are maximizing the exposure

[JackJD]

Re: Another great U sign

USD is getting a ton of free advertising on social media. By owning up to it and having a little fun with it they are maximizing the exposure

I think there's some truth to your comments, SoDakJack. But, over the long haul, the latest marketing foulup adds to a history of such foulups...we may be calling that a "tradition" soon. I think back to USD coming out with the short-lived (the short life being perfectly understandable) "South Dakota's team", U-dot, etc. The recent "FearEd" program is another one that just seems to be ill-conceived and I don't think it'll be around long. The message on the new billboard suggests there's a lack of integrity in the marketing dept at the junior college -- an effort to spin and shade information apparently printed in Forbes Magazine. (The apostrophe can be blamed on an honest human error -- can the same be said about the message?)

I think South Dakota residents discount what comes out of Vermillion. What impact does that have on student recruitment? (Does a billboard that is well done have much impact on attracting students to a particular university? I'm not sure about that.)

Visitors traveling on I-90 seeing that billboard -- if they read it -- have to laugh about the apostrophe. That sign risks adding to a false image that the State has more than its share of idiots and that's why it's important the billboard be taken down or its punctuation corrected.

[slosho]

Re: Another great U sign

Maybe USED should take Scott Hoy's advice and 'just stop!'

Sent from my SM-N900V using Tapatalk

[Nidaros]

Re: Another great U sign

"Me fail English? That's unpossible."
Ralph Wiggum (USD, 2015)

Me understand Dakotas usage on the sign was plural and not possessive, so said the reporter

on KELOLAND.

[Nidaros]

Re: Another great U sign

Maybe USED should take Scott Hoy's advice and 'just stop!'

Sent from my SM-N900V using Tapatalk

Scott Hoy is one of their greatest alums, surely they will listen to their version of Clarence Darrow.

[NoVaJack]

Re: Another great U sign

I think there's some truth to your comments, SoDakJack. But, over the long haul, the latest marketing foulup adds to a history of such foulups...we may be calling that a "tradition" soon. I think back to USD coming out with the short-lived (the short life being perfectly understandable) "South Dakota's team", U-dot, etc. The recent "FearEd" program is another one that just seems to be ill-conceived and I don't think it'll be around long. The message on the new billboard suggests there's a lack of integrity in the marketing dept at the junior college -- an effort to spin and shade information apparently printed in Forbes Magazine. (The apostrophe can be blamed on an honest human error -- can the same be said about the message?)

I think South Dakota residents discount what comes out of Vermillion. What impact does that have on student recruitment? (Does a billboard that is well done have much impact on attracting students to a particular university? I'm not sure about that.)

Visitors traveling on I-90 seeing that billboard -- if they read it -- have to laugh about the apostrophe. That sign risks adding to a false image that the State has more than its share of idiots and that's why it's important the billboard be taken down or its punctuation corrected.

In this apostrophegate case, "FearEd" obviously means "Fear Education."

Ba-da-boom....