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South Dakota State associate athletic director Rob Peterson said Tuesday that the school is negotiating with Young Broadcasting Inc. and KELO to put as many as 25 Jackrabbit games – five football and 10 each in men’s and women’s basketball – on live television in 2007-08.
“It may indeed happen,” Peterson said. “I’ve got an agreement on my desk I’ve been going through, a legal contract, the same one we had last year. Issues need to be resolved first before we sign off on it. Every indication I’ve gotten so far is the market will bear this out.”
Gwen Kinsey, the president and general manager of KELO, confirmed that her station has been talking about a partnership with SDSU for some time, and said she
wasn’t prepared to comment further.
According to Peterson, the parties attempted to put together an agreement last year, but a late start made the package a difficult sell to potential sponsors, who generally budget advertising dollars annually.
“It may indeed happen,” Peterson said. “I’ve got an agreement on my desk I’ve been going through, a legal contract, the same one we had last year. Issues need to be resolved first before we sign off on it. Every indication I’ve gotten so far is the market will bear this out.”
Gwen Kinsey, the president and general manager of KELO, confirmed that her station has been talking about a partnership with SDSU for some time, and said she
wasn’t prepared to comment further.
According to Peterson, the parties attempted to put together an agreement last year, but a late start made the package a difficult sell to potential sponsors, who generally budget advertising dollars annually.
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