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Re: Mascot News
Here is an article by Terry that I missed last week about or logo.
Here is an article by Terry that I missed last week about or logo.
Why are the Jackrabbits so loco about logos?
By Terry Vandrovec
tvandrovec@argusleader.com
PUBLISHED: February 23, 2008
South Dakota State's logos are multiplying like rabbits.
The school unveiled five variations of three new emblems on Tuesday, meaning that Bugs - er, the bunny that bears no resemblance to the image owned by Warner Bros. - is out. That much we know.
But what of the Coughlin Campanile insignia? Will the rookie Jackrabbit leap over the school's storied structure? And will the stretched "SD" logo be pulled apart just months after being enlarged on the floor at Frost Arena and incorporated into new uniforms?
"The idea with this was to get the mascot taken care of and to get a word mark," said university relations director Jenny Crickard. "From there, we're going to look at a children's mascot that will go along with the same type of style, and also maybe possibly look at some other 'SD' options."
So there might be more before there's less.
If the basic premise of a logo is to be readily identifiable, isn't there some risk associated with having too many?
"The Rabbit isn't going to be perfect for everything," athletic marketing director Micah Grenz said, "and the Campanile wouldn't be perfect for everything."
In other words, what looks fetching on a coffee cup might not work on a football helmet or letterhead. A usage guide is in the works, according to athletic director Fred Oien.
(read more)
By Terry Vandrovec
tvandrovec@argusleader.com
PUBLISHED: February 23, 2008
South Dakota State's logos are multiplying like rabbits.
The school unveiled five variations of three new emblems on Tuesday, meaning that Bugs - er, the bunny that bears no resemblance to the image owned by Warner Bros. - is out. That much we know.
But what of the Coughlin Campanile insignia? Will the rookie Jackrabbit leap over the school's storied structure? And will the stretched "SD" logo be pulled apart just months after being enlarged on the floor at Frost Arena and incorporated into new uniforms?
"The idea with this was to get the mascot taken care of and to get a word mark," said university relations director Jenny Crickard. "From there, we're going to look at a children's mascot that will go along with the same type of style, and also maybe possibly look at some other 'SD' options."
So there might be more before there's less.
If the basic premise of a logo is to be readily identifiable, isn't there some risk associated with having too many?
"The Rabbit isn't going to be perfect for everything," athletic marketing director Micah Grenz said, "and the Campanile wouldn't be perfect for everything."
In other words, what looks fetching on a coffee cup might not work on a football helmet or letterhead. A usage guide is in the works, according to athletic director Fred Oien.
(read more)
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